Troubleshooters
Each one asks a few yes or no questions and ends with a likely cause, checks and a fix.
Why are paid installs showing as organic?
Paid installs landing in organic? Answer a few questions to find the cause: reporting delay, SAN integration, attribution windows, SDK timing, ATT or referrer.
MetaWhy don't Meta installs match my MMP?
Meta Ads Manager and your MMP disagree on installs? Find out whether windows, time zones, AEM modelling, SDK set-up or deduplication is behind the gap.
GoogleWhy are Google Ads installs missing in my MMP?
Google Ads installs missing or lower in your MMP? Check the account link, conversion source, counting, consent, iOS SDK and date basis in a few quick steps.
iOS SKANWhy are my SKAN conversion values null?
SKAN postbacks arriving with a null conversion value? Check did-win, the crowd anonymity tier, update calls, value range and window timing step by step.
TikTokWhy don't TikTok installs match my MMP?
TikTok Ads Manager and your MMP disagree on installs? Check the SAN transition, ad group windows, time zone and date basis, and cross-network overlap.
AndroidWhy is the Play Install Referrer empty or missing?
Google Play Install Referrer empty, missing or failing? Check the install source, first-launch timing, response codes, redirects and view-through installs.
Android · iOSWhy are in-app events or revenue missing?
In-app events or revenue missing in your MMP or ad network? Trace SDK set-up, event mapping, AEM eligibility, currency codes and duplicate purchase events.